What does a chartered financial planner do?

Should you consolidate your pensions? Are your investments still appropriate? 

Are you paying too much tax? Will your money last through retirement? 

These questions (and more!) keep many people awake at night, and for good reason. 

Managing your financial life is becoming more challenging, with endless products, changing regulations and decisions that can impact your wealth for decades. 

You need an expert hand to guide you through the financial maze. 

That’s where a chartered financial planner comes in. 

But what exactly do they do? And how do they differ from the financial adviser at your local bank? Or the adviser who cold-called you the other week?

Well, chartered financial planners represent the gold standard of financial advice. They’ve achieved advanced qualifications, maintain strict professional and ethical standards, and provide comprehensive strategies rather than just selling you what makes them the most money. 

A chartered financial planner is like an architect for your financial life, designing and overseeing the complete structure rather than just installing the windows and doors. Their approach encompasses everything from retirement planning and investments to tax strategies and estate planning. They look at your entire financial picture, understanding how each element affects the others.

Understanding what chartered financial planners do – and why their qualifications matter – will help you make informed decisions about who to trust with your financial future. That’s why we’ve written this blog…

Qualifications and standards

Not all financial advisers are equal. While anyone meeting basic regulatory requirements can call themselves a financial adviser, chartered status demands significantly more.

Achieving chartered status requires extensive study, rigorous examinations and at least five years of experience. Chartered financial planners must hold an advanced diploma – such as the Level 6 Diploma in Financial Advice (Adv DipFA) – covering complex areas like taxation, trusts, investment planning and pension transfers. These qualifications go far beyond the baseline requirements, demonstrating deep technical knowledge and analytical skills. But qualifications are just the beginning. Chartered planners must also commit to continuous professional development, typically completing 35 hours of structured learning annually. The financial world constantly evolves, and your adviser must keep pace with new legislation, products and strategies.

Chartered planners must also adhere to higher ethical standards. They follow a strict code of conduct, putting client interests first and maintaining professional integrity. These aren’t just warm words. If they breach these standards, they lose their chartered status.

Regulatory oversight provides additional protection. Chartered financial planners are answerable to both the Financial Conduct Authority and their professional body, facing double accountability for their actions and advice.

Why does this matter to you? Because your financial decisions have long-lasting consequences. 

The adviser recommending your pension strategy or investment approach should have the expertise to consider all the potential implications, not just meet the minimum standards. 

Chartered status provides confidence that your planner has invested serious time and effort in their professional development, a commitment that benefits you directly.

Comprehensive financial planning

Chartered financial planners don’t just solve isolated problems or sell individual products. 

They take a holistic view of your financial life, understanding how each piece fits into your broader picture. It starts with understanding you – your values, goals, concerns and aspirations. 

What does financial success mean to you? Early retirement? Sending children to university debt-free? Building a business? Leaving a meaningful legacy? 

Your definition drives everything else.

Using sophisticated cash flow modelling, your chartered planner will project your financial future under various scenarios. What happens if you retire at 60 versus 65? How would a stock market crash affect your plans? What if you need long-term care? 

These models reveal potential problems years in advance, giving you the time to adjust course.

Your relationship with your planner won’t end once your initial plans are implemented. Life moves fast – getting married or divorced, having children, changing careers or inheriting a significant windfall. Each shift can impact your financial strategy. Regular reviews will ensure your plans evolve with your circumstances.

Think of your chartered planner as a financial coach and guide. They’re there for the big decisions but also the unexpected challenges. 

Lost your job? They’ll review your protection policies and adjust your investment risk. 

Inherited money? They’ll help you integrate it into your existing plans in the most tax-efficient way. 

Starting a business? They’ll restructure your finances to support your venture while protecting your family.

This ongoing partnership will provide you with the confidence that someone knowledgeable is looking after your complete financial picture, spotting the opportunities and risks you might miss.

Retirement planning 

Retirement planning can be complex, with multiple pension schemes, varying retirement ages and decisions that can’t be reversed once made. The value lies not in any single decision but in having an expert guide you through the entire journey, ensuring all elements work together efficiently.

Your chartered planner will begin by understanding your retirement vision. When do you want to retire? What lifestyle do you hope to maintain? 

They’ll calculate how much income you’ll need, factoring in inflation and increasing life expectancy, then work backwards to create a strategy that gets you there. They’ll review all your existing pension arrangements, looking at whether consolidation makes sense or if your older schemes contain valuable benefits worth preserving. 

They’ll also ensure you’re maximising all your available tax reliefs and allowances and navigate any updates to the rules – which change regularly – to identify any gaps that could reduce your retirement income.

Investment strategy

Managing your investments goes beyond picking funds or following market trends. A chartered financial planner will apply proven principles, market knowledge and research to help you build an investment portfolio tailored to your specific circumstances.

The process starts with understanding you. What are your goals? How do you feel about risk? What’s your investment timeframe? 

Through detailed discussions, your planner will develop a clear picture of your financial capacity and your emotional tolerance for risk. Based on this understanding, they’ll design an investment strategy that balances potential returns with acceptable risk. This means determining the right mix of different asset types and geographical regions, ensuring your investments are properly diversified rather than concentrated in one area.

Your planner will handle the ongoing management, too. They’ll monitor performance, rebalance your portfolio when the markets shift and ensure your investments remain aligned with your objectives. When your life circumstances change – perhaps you’re approaching retirement or have received an inheritance – they’ll adjust your strategy accordingly.

Perhaps most importantly, they’ll remove emotion from your investment decisions. Their professional objectivity and technical expertise will help you make rational decisions to protect and grow your wealth over time.

Tax planning

Tax planning isn’t about sheltering your money in clever schemes or pushing the limits of what’s legally allowable. It’s about building your wealth efficiently by ensuring you don’t pay more tax than necessary. Chartered financial planners understand the intricate tax rules and how to work within them to your advantage. They’ll look at your tax position holistically, considering how different elements interact. A decision that saves Income Tax might create issues with Capital Gains Tax later. And what works for your investments might conflict with your business structure. 

Your chartered financial planner will coordinate your tax strategy across all areas, often working with your accountant to ensure alignment.

Throughout the year, they’ll identify opportunities to use your available allowances and exemptions. They’ll time your financial decisions to maximise tax efficiency, whether that’s when to draw income, make pension contributions or restructure your investments.

For married couples and families, they ensure your assets and income are structured tax-efficiently between family members. They’ll also think long-term, implementing strategies today that reduce your future tax liabilities, particularly around inheritance planning.

How can Heathcote Financial Planning help?

Financial planning is an ongoing journey. Your chartered financial planner should be a trusted partner at every step, steering you through the challenges and helping you seize opportunities as they arise.

At Heathcote Financial Planning, our founder and lead financial adviser, Stephen Heathcote, holds the LIBF Level 6 Advanced Diploma in Financial Advice and has more than 25 years of practical experience. It means you receive impartial advice grounded in his vast technical expertise and real-world understanding.

Our comprehensive service covers everything discussed in this article and more. We don’t just handle investments or pensions in isolation. We develop coordinated strategies that address every aspect of your financial life. Your interests drive our recommendations, always.

From your first meeting with us, we’re here to guide, advise and implement. So, if you’re ready to experience the difference chartered financial planning makes, book a consultation to discuss your goals and discover how we can help you achieve a more secure financial future.

 

Disclaimer

This blog is intended for general information purposes only and does not constitute personal financial advice. All financial decisions should be based on your individual circumstances. We strongly recommend speaking with a qualified, regulated financial adviser before taking any action.

The value of your investments can go down as well as up, so you could get back less than you invested. A pension is a long-term investment. The fund value may fluctuate and can decrease. Your eventual income may depend on several factors including the size of the fund when accessed, interest rates at the time, and any relevant legislation.

Heathcote Financial Planning is authorised and regulated by the Financial Conduct Authority. Tax rules are subject to change, and their impact will depend on your personal situation.

Company registration:
Heathcote Financial Planning is a trading style of The Mortgage and Protection Partnership Ltd, authorised and regulated by the Financial Conduct Authority (No: 612049). Registered address: Olympus House, Olympus Park, Quedgeley GL2 4NF. Company No: 08734287.